Hey there, business owners! If you’re like most of us, you’re always looking for ways to improve your business and get ahead of the competition. Well, I have good news for you: investing in SEO is a great way to do just that. In this blog post, I’m going to explain why SEO is so important for new businesses.
SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.
There are only 10 spots—that’s right, just 10—on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.
So if you want people to find your business online, it’s absolutely essential that you appear on that first page of Google results. And guess what? That’s where SEO comes in. By optimizing your website for search engines, you increase your chances of appearing on that coveted first page—and as we all know, being visible is half the battle when it comes to businesses these days.
SEO has everything to do with quantity and quality. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings. Building SEO works by combining SEO elements using a data-driven approach. These factors include…
Keyword Analysis: Words are powerful, and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for. Keywords need to be researched and strategically placed in your content so that the quality of your content is high while still utilizing frequently searched words.
Backlink Building: Backlinks are elements on your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.
Content Creation: Content is where your SEO really comes to fruition. Your content allows you to communicate directly with potential customers who are interested in what you have to offer. This is where keywords help you build authority and trust with customers by providing them with consistent relevant content. Strong content can balance between giving potential customers information about what they want while still promoting what you have to offer
Creating compelling content will result in increased traffic over time as users share it across social media platforms which will lead new users back to your site. Consistent updates also give users a reason to keep coming back for more which helps build brand loyalty. Quality content takes time but it is worth it in order to create a system that works for both new and old customers alike.
By now hopefully, I’ve convinced you of at least some of the reasons why every new business needs SEO! At its core, investing in SEO is an investment in making sure potential customers can find YOU when they need what YOU have! Whether that’s through targeted ads or simply making sure YOUR name pops up when someone types in a related keyword, getting YOUR business name out there should be one of YOUR main priorities when starting a new business! What are YOU waiting for? Start building YOUR empire today!